Less is More

It took me several years to learn what this "less is more" means.
At the first glance it makes no sense and it looks like it's meant to drill a hole in your brain and think that someone is playing games with your mind... but: it is so true.

What does it really mean?
Well, that is good to make sure you know where the limit of everything is... especially in design. That you know when to stop adding elements to a piece and so on. It's nothing wrong to add details, but more element will make anything you create look like another tacky second hand slump shot product.

And... you don't want that.
Look around. Study what catches you eye and think: is it less? is it strong?

Why do you think they came up with the Web 2.0? Exactly. Compare of the Internet before and after that. Before everything looked like an elephant carrying 10 zebras and all of them wearing flowered jeans, after... everything is sleek, just like a nice smooth ride in the last model of the highest class limousine. Right?

That's why all the designs I do look simple. The only look simple, but they are complex in the message and the execution. The only thing is that the most important is the end user experience.

So, Less IS More.